Our story

It startedwith one kid,not a brand.

Groe began with our son’s growth journey and a question many parents carry quietly:

Are we giving our child everything they need to grow?

  • Parent-founded
  • Research-led
  • Made in USA
  • Third-party tested
A smiling boy in skate gear sitting with his skateboard and helmet at a skatepark at golden hour.
Elizabeth and Victor, the founders of Groe, standing together outdoors.

Elizabeth & Victor

Founders of Groe™, Los Angeles

A letter from the founders

We couldn’t find it.So we built it.

A few years ago, our son was a picky eater, and his growth curve was tracking around the 10th percentile.

So we went all in, reading hundreds of scientific studies on nutrition, sleep, movement, stress, daily routines, and healthy growth. We turned what we learned into real changes, and stayed consistent.

After two and a half years of focused effort, he went from being told he might need growth hormone injections to almost reaching the 60th percentile. I still remember tearing up when we saw his progress. We know no single habit—or product—can explain a child’s growth. But watching his progress changed the way we thought about the growing years.

This was all before Groe. But the journey taught us more than we ever expected, and we share much of what we learned freely in The Growth Guide.

We also struggled to find a daily growth supplement we actually trusted. Most had too few relevant nutrients, doses too low to matter, or ingredients scattered across products never designed to work together. Others relied on added sugar, gummy fillers, artificial additives, melatonin, or trendy botanicals with little research behind them.

We wanted better for our own kids.

So we spent years talking to top pediatricians, nutritionists, and scientists to create Groe: 15 purposeful ingredients, one coordinated formula, designed to support bones, muscles, overnight recovery, and healthy growth.*

  • No Sugar
  • No Gummy
  • No Melatonin

Not magic. Just the comprehensive formula we couldn’t find anywhere else.

The growth window

These yearsdon’t come back.

More than90%

of adult height is reached by age 14

No panic. Just a reason to make consistency count while growing bodies are still building.

Extrapolated from CDC 2000 stature-for-age growth charts (50th percentile).
Individual growth varies and this does not predict any child’s final height.

Read CDC Growth Charts

Los Angeles parents

Real lifeisn’t perfect.

We’re Los Angeles parents raising two active kids, so we know early mornings, picky phases, and after-practice dinners.

We didn’t build Groe to replace balanced meals — we built it to help fill nutritional gaps and make consistent growth nutrition easier, even on the imperfect weeks.

A parent and her two kids in sports gear sharing sandwiches under the lights after evening practice.

Why Groe™is different

It’s not just about how many ingredients are on the label. It’s about which ingredients are included, how much is used, and how they’re designed to work together.

  • Every ingredient earns its place

    15 carefully selected ingredients, each chosen for a clear purpose.

  • Meaningful levels

    Key ingredients in meaningful amounts. No proprietary blends. Every ingredient disclosed. Every dose listed.

  • Built as a system

    One coordinated formula designed to support bone health, muscle function, recovery, and healthy growth.**

  • Formula first. Not gummy first.

    Typical gummy formulas contain 70–80% bulk sweeteners and 5–10% gelatin. We chose capsules to make more room for science-backed active ingredients.

  • Made in USA
  • FDA-registered facility
  • GMP-certified facility
  • Third-party tested
  • No sugar or artificial colors
30 days guarantee badge

30-day money-back guarantee

Your first order is covered. If Groe™ isn’t the right fit, contact us within 30 days and we’ll issue a full refund.

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A boy leaping to dunk a basketball against a bright sky.

Real growth takes time

Growing up isabout so muchmore than height.

It’s about growing stronger, dreaming bigger, and everything they’re becoming.

Get comprehensive growth nutrition delivered to your door for as little as $0.64/day.

Start their Groe routine